The Lure of Forbidden Food- NY Times
by Tara Parker-Pope

"...studies show that children who grow up in homes with restrictive food rules, where a parent is constantly dieting or desirable foods are forbidden or placed out of reach, often develop stronger reactions to food and want more of it when the opportunity presents itself."

http://well.blogs.nytimes.com/2014/04/21/the-lure-of-forbidden-food/?_php=true&_type=blogs&_r=0